Isometric unites graphic design and architecture to create empowering visual identities and spatial experiences.
Home
Isometric unites graphic design and architecture to create empowering visual identities and spatial experiences.
Design for an Inclusive Contemporary Culture
Based in New York City, we collaborate with leading cultural institutions, universities, tech companies, and nonprofits to reinvent the way they present themselves visually and strategically. Through design, we advance equity and justice, centering the lived experiences of marginalized people.
Motto by Hilton
Isometric designed a joyful and inviting visual identity, collateral, and signage program for Lulla, a contemporary homage to Italian dining at Motto by Hilton, nestled in the heart of Chelsea.
View Project
Hey Barista by Oatly
We designed a robust online storytelling platform that highlights musings, art, and ideas from the barista community for Oatly, the world’s leading oat milk company.
IKEA
For New York Climate Week 2023, Isometric collaborated with London-based studio Superflux to design a large-scale, multi-sensory space for IKEA’s Action Speaks summit. The exhibition invites audiences to reckon with the urgency of the climate crisis and recognize their collective capacity to make change.
Company — 335 Madison
In collaboration with SHoP Architects, Isometric designed the brand identity, building-wide signage, wayfinding, and environmental graphics for Company, a 350,000 sq. ft. vertical innovation campus connected to Grand Central Station.
Function of Beauty
We collaborated with an MIT-based team to create a new brand for personalized hair care, advancing inclusiveness within the beauty industry. In six years, Function of Beauty has become the world’s #1 online hair care company, with a valuation of $1 billion, raising over $165M in funding.
National Black Theatre
Isometric partnered with the National Black Theater to create a new brand identity and forthcoming signage program that reflects the visionary and transformative Harlem institution—the longest-running Black theatre in New York City.
Marmalade
Isometric created the visual identity and app design for Marmalade, a curated search platform that showcases the online storefronts of small businesses—many of which were founded by women and people of color during the pandemic.
Renwick Hospitality
Isometric designed the visual identity, collateral, and signage program for Lindens, a modern American restaurant at Arlo SoHo. The design pairs elegant typography with playful illustrations, evoking an organic, woodland respite from the intensity of city life.
The American LGBTQ+ Museum
Isometric designed Queer Justice: 50 Years of Lambda Legal and LGBTQ+ Rights, the inaugural exhibit for the new American LGBTQ+ Museum that will travel to cultural centers in six major American cities in 2024.
Happy Family Night Market
We designed an energetic new visual identity, spatial graphics, and marketing materials for a widely-acclaimed New York City festival celebrating the Asian diaspora through food, art, and education.
Renwick Hospitality
Isometric designed the visual identity, collateral, and signage program for Foxtail, a cocktail speakeasy at Arlo SoHo. We created a whimsical yet tasteful identity to match the bar’s mid-century modern aesthetic and mischievous, playful attitude.
Grounds for Sculpture
Cloud Swing is a cloud-shaped wheelchair accessible swing set, designed to inspire a world where public art and play invite and include people of all abilities. The luminous blue structure holds swings that face inward, fostering shared joy and a sense of belonging. Open to the public at Grounds for Sculpture, Hamilton, NJ.
Princeton Environmental Institute
Isometric created an expansive and flexible brand identity system that reframes the climate change conversation as an urgent, interdisciplinary effort at one of the world’s leading research universities.
Confronting Unjust Policing
How do we make sense of the persistent pattern of police violence against Black Americans? Co-authored by Megan Wicks and Isometric Studio, this primer provides tangible steps to reimagine unjust systems from the ground up, examining and illustrating meaningful alternatives.
Cooper Hewitt, Smithsonian Design Museum
Isometric designed A Dark, A Light, A Bright: The Designs of Dorothy Liebes, the first monographic exhibition in over fifty years on the iconic American textile designer, presenting over 175 works from the Liebes studio.
Princeton University TigerWell
Isometric created the visual identity for a newly established initiative to advance mental health and well-being at Princeton, envisioning new forms of gathering, mindfulness, and collaboration.
Poster House
Isometric designed Ethel Reed: I Am My Own Property, an immersive exhibition at Poster House that revives the legacy of the first American woman poster artist to rise to national prominence.
Johnson Museum of Art, Cornell University
Isometric designed a wide-ranging new visual identity and website for the Johnson Museum of Art at Cornell University, giving visitors unprecedented access to the Johnson’s astounding collection of 40,000 works that span six millenia and most world cultures.
Bin Bin Sake
We designed the visual identity and illustrated storefront graphics for a new boutique sake shop in Greenpoint, Brooklyn, presented by our friends at Rule of Thirds.
Seoul International Garden Show
Urban Retreat is an intimate garden designed to foster a connection with people and nature in a world transformed by COVID-19, a competition entry for the Seoul International Garden Show 2020.
Rubin Museum of Art
Isometric designed Death Is Not the End, a cross-cultural exhibition at the Rubin Museum of Art that juxtaposes Tibetan Buddhist and Christian perspectives on human impermanence and life after death.
Bent on Learning
Isometric created an empowering new brand identity, website, and print publications for a non-profit organization that has reached over 22,000 New York City youth through yoga and mindfulness education in the classroom.
Princeton University Library
Isometric created exhibit architecture and graphic design for Piranesi on the Page, which featured original, oversize books and rare, double-sided drawings by Giovanni Battista Piranesi, the foremost printmaker of 18th-century Europe.
Rose Art Museum, Brandeis University
Isometric created exhibition architecture and graphic design for two monumental, pathbreaking exhibits—re: collections and Frida Kahlo: POSE—to celebrate the 60th anniversary of the Rose Art Museum, one of the world’s leadings institutions of modern and contemporary art.
Okonomi
We worked with Yuji Haraguchi—chef and owner of Monocle’s #3 restaurant in the world—to refine Okonomi’s visual identity and to introduce new offerings including a new Japanese-style fish market.
Princeton University
We worked with Princeton University’s Women*s Center and Mudd Manuscript Library to curate and design a supergraphic exhibition celebrating 50 years of co-education, foregrounding the heroic struggles and achievements of women at the nation’s top university.
Museum of the City of New York
New York Now: Home is the first installment of a photography triennial at the Museum of the City of New York, presenting over 100 works on the theme of “home” by 33 contemporary artists from across the five boroughs.
View Project
Tre Maison Dasan
We designed the visual identity, film titles, and promotional material for this award-winning documentary about the profound personal effects of parental incarceration in the lives of three boys. Broadcast nationally on the PBS Independent Lens series.
To Be Known and Heard — Princeton University
Isometric created an expansive virtual exhibition that surveys and contextualizes systemic racism and anti-racist responses at Princeton University across 274 years. Foregrounding the voices and experiences of students and alumni of color, the vibrant narrative experience thoughtfully confronts the legacy of racism within Princeton’s history and present.
City of Dallas
Isometric curated, wrote, and designed the permanent exhibition at the Juanita J. Craft Civil Rights House and Museum, a Dallas landmark celebrating the pioneering activist who led the charge for equal rights and dignity for Black Americans in Texas and across the United States.
View Project
Kanpai Cocktails
We collaborated with Brooklyn restaurant Rule of Thirds on a lighthearted and whimsical visual identity and packaging system for a new line of canned cocktails to lift people’s spirits during the pandemic, complete with custom typography and illustrations.
The Circus Project
What began as an initiative to bring homeless kids off the streets of Portland, OR, became a self-sustaining nonprofit academy after the successful launch of a new visual identity and capital campaign.
Rule of Thirds
Isometric designed a fun yet elevated visual identity for a new 85-seat bento and izakaya restaurant by Sunday Hospitality, transposing Japanese food culture into the diverse and inventive Brooklyn context.
Soros Fellowship for New Americans
To commemorate the 20th anniversary of the Paul & Daisy Soros Fellowships for New Americans, Isometric designed and photographed a commemorative cookbook that incorporates recipes and stories from 40 fellows across 24 national origins.
Morven Museum & Garden
Isometric designed a six-gallery permanent exhibition and grounds signage for the national historic landmark Morven Museum & Garden in Princeton, NJ, reframing 200 years of American history through a contemporary lens.
Center for Reproductive Rights
Isometric designed a new brand identity and website for the preeminent global legal advocacy organization advancing reproductive rights. Its visual specificity and editorial elegance communicate the Center’s bold vision, rigor, and sophistication.
Liberty Asia
We traveled to Southeast Asia to photograph and document the context of modern-day human trafficking. This was the first step towards a new visual identity for this international nonprofit based in Hong Kong.
A/D/O by MINI
We created a modular display framework that can be flexibly adapted to multiple physical and digital exhibition needs for the BMW-supported A/D/O by MINI design space in Greenpoint, Brooklyn.
Cooper Hewitt, Smithsonian Design Museum
Isometric created architecture and graphic design for Contemporary Muslim Fashions, the first major museum exhibition on international modest fashion, foregrounding an ethos of dignity and personal agency.
Carl A. Fields Center for Equality and Cultural Understanding
In the aftermath of nationwide protests on college campuses, Isometric designed the visual identity and spatial graphics for the Princeton center that challenges students to confront institutional racism and classism through collaborative discourse and action.
Museum of the City of New York
Isometric provided architecture and graphic design for City of Faith: Religion, Activism, and Urban Space, an exhibition that uplifts the stories of South Asian communities in New York City who have long endured religious profiling, surveillance, and scapegoating.
Poster House
Isometric created exhibition architecture, graphic design, and custom type for The Utopian Avant-Garde: Soviet Film Posters of the 1920s, a monumental display of rare Constructivist works at the only U.S. museum dedicated to poster art.
Times Square Alliance
Isometric was named a finalist in the 2020 Times Square Valentine’s Day Heart sculpture competition, creating an architectural installation that fosters inclusion in one of the world’s most recognized public spaces.
Fearless Photo Book
After a 13–year project documenting the courage of LGBT student athletes, artist Jeff Sheng approached Isometric to design a book that weaved the portraits with personal narratives.
Isometric designed Rising Together: The Black Experience with Police in America, an internal, ethnographic exhibition and discussion space that brought the Google community together to learn about the Black community’s resilience in the face of police violence in America.
Future Chefs
Future Chefs is a Boston-based nonprofit based on the conviction that the skills learned in the kitchen can be applied meaningfully in all avenues of a fulfilling life.
Museum of the City of New York
We designed Germ City: Microbes and the Metropolis, a three-gallery exhibition and interactive reading room examining the 400-year history of contagious disease in New York City. Recognized as a finalist in the 2019 Society of Environmental Graphic Design awards.
Jean Chung
Working with a world-renowned photojournalist, we created a photo book highlighting her journeys through post war landscapes to uncover women's narratives.
American Institute of Architects — New York
Isometric designed the visual identity and marketing materials for the AIANY Design Awards 2021, a prominent global architectural design competition. The design deploys declarative multilingual typography to recognize and embrace the diversity of New York City.
Chinatown Culturespace
We worked with the Florentine School in Chinatown to create the concept for a new type of social space, facilitating community discourse, cultural production, and activism.
Princeton University Library
We designed the exhibition architecture and graphic design for Through a Glass Darkly: Alchemy and the Ripley Scrolls, an exhibition of rare artifacts and manuscripts depicting medieval alchemy as a “science of change.”
View Project
Toolkit for Museum Reopening
Museums have faced tremendous impacts from the COVID-19 pandemic, yet they are more important than ever as spaces for community education and gathering. To inform reopening efforts, Isometric created a toolkit with design strategies and recommendations.
The Acting Company
On the occasion of The Acting Company’s 50th anniversary, Isometric designed an expansive new brand identity, marketing materials, and website for the nation’s premiere touring repertory theater.
Design for an Inclusive Contemporary Culture
Based in New York City, we collaborate with leading cultural institutions, universities, tech companies, and nonprofits to reinvent the way they present themselves visually and strategically. Through design, we advance equity and justice, centering the lived experiences of marginalized people.