Isometric Studio

Isometric unites graphic design and architecture to create empowering visual identities and spatial experiences.

CMF_1619_086.jpg

Home

Isometric unites graphic design and architecture to create empowering visual identities and spatial experiences.

Design for an Inclusive Contemporary Culture

Design for an Inclusive Contemporary Culture

Based in New York City, we collaborate with leading cultural institutions, universities, tech companies, and nonprofits to reinvent the way they present themselves visually and strategically. Through design, we advance equity and justice, centering the lived experiences of marginalized people.

Learn More

Motto by Hilton

Motto by Hilton

Isometric designed a joyful and inviting visual identity, collateral, and signage program for Lulla, a contemporary homage to Italian dining at Motto by Hilton, nestled in the heart of Chelsea.

View Project

Hey Barista by Oatly

Hey Barista by Oatly

We designed a robust online storytelling platform that highlights musings, art, and ideas from the barista community for Oatly, the world’s leading oat milk company.

View Project

IKEA

IKEA

For New York Climate Week 2023, Isometric collaborated with London-based studio Superflux to design a large-scale, multi-sensory space for IKEA’s Action Speaks summit. The exhibition invites audiences to reckon with the urgency of the climate crisis and recognize their collective capacity to make change.

View Project

Company — 335 Madison

Company — 335 Madison

In collaboration with SHoP Architects, Isometric designed the brand identity, building-wide signage, wayfinding, and environmental graphics for Company, a 350,000 sq. ft. vertical innovation campus connected to Grand Central Station.

View Project

Function of Beauty

Function of Beauty

We collaborated with an MIT-based team to create a new brand for personalized hair care, advancing inclusiveness within the beauty industry. In six years, Function of Beauty has become the world’s #1 online hair care company, with a valuation of $1 billion, raising over $165M in funding.

View Project

National Black Theatre

National Black Theatre

Isometric partnered with the National Black Theater to create a new brand identity and forthcoming signage program that reflects the visionary and transformative Harlem institution—the longest-running Black theatre in New York City.

View Project

Marmalade

Marmalade

Isometric created the visual identity and app design for Marmalade, a curated search platform that showcases the online storefronts of small businesses—many of which were founded by women and people of color during the pandemic.

View Project

Renwick Hospitality

Renwick Hospitality

Isometric designed the visual identity, collateral, and signage program for Lindens, a modern American restaurant at Arlo SoHo. The design pairs elegant typography with playful illustrations, evoking an organic, woodland respite from the intensity of city life.

View Project

The American LGBTQ+ Museum

The American LGBTQ+ Museum

Isometric designed Queer Justice: 50 Years of Lambda Legal and LGBTQ+ Rights, the inaugural exhibit for the new American LGBTQ+ Museum that will travel to cultural centers in six major American cities in 2024.

View Project

Happy Family Night Market

Happy Family Night Market

We designed an energetic new visual identity, spatial graphics, and marketing materials for a widely-acclaimed New York City festival celebrating the Asian diaspora through food, art, and education.

View Project

Renwick Hospitality

Renwick Hospitality

Isometric designed the visual identity, collateral, and signage program for Foxtail, a cocktail speakeasy at Arlo SoHo. We created a whimsical yet tasteful identity to match the bar’s mid-century modern aesthetic and mischievous, playful attitude.

View Project

Grounds for Sculpture

Grounds for Sculpture

Cloud Swing is a cloud-shaped wheelchair accessible swing set, designed to inspire a world where public art and play invite and include people of all abilities. The luminous blue structure holds swings that face inward, fostering shared joy and a sense of belonging. Open to the public at Grounds for Sculpture, Hamilton, NJ.

View Project

Princeton Environmental Institute

Princeton Environmental Institute

Isometric created an expansive and flexible brand identity system that reframes the climate change conversation as an urgent, interdisciplinary effort at one of the world’s leading research universities.

View Project

Confronting Unjust Policing

Confronting Unjust Policing

How do we make sense of the persistent pattern of police violence against Black Americans? Co-authored by Megan Wicks and Isometric Studio, this primer provides tangible steps to reimagine unjust systems from the ground up, examining and illustrating meaningful alternatives.

View Project

Cooper Hewitt, Smithsonian Design Museum

Cooper Hewitt, Smithsonian Design Museum

Isometric designed A Dark, A Light, A Bright: The Designs of Dorothy Liebes, the first monographic exhibition in over fifty years on the iconic American textile designer, presenting over 175 works from the Liebes studio.

View Project

Princeton University TigerWell

Princeton University TigerWell

Isometric created the visual identity for a newly established initiative to advance mental health and well-being at Princeton, envisioning new forms of gathering, mindfulness, and collaboration.

View Project

Poster House

Poster House

Isometric designed Ethel Reed: I Am My Own Property, an immersive exhibition at Poster House that revives the legacy of the first American woman poster artist to rise to national prominence.

View Project

Johnson Museum of Art, Cornell University

Johnson Museum of Art, Cornell University

Isometric designed a wide-ranging new visual identity and website for the Johnson Museum of Art at Cornell University, giving visitors unprecedented access to the Johnson’s astounding collection of 40,000 works that span six millenia and most world cultures.

View Project


Bin Bin Sake

Bin Bin Sake

We designed the visual identity and illustrated storefront graphics for a new boutique sake shop in Greenpoint, Brooklyn, presented by our friends at Rule of Thirds.

View Project

Seoul International Garden Show

Seoul International Garden Show

Urban Retreat is an intimate garden designed to foster a connection with people and nature in a world transformed by COVID-19, a competition entry for the Seoul International Garden Show 2020.

View Project

Rubin Museum of Art

Rubin Museum of Art

Isometric designed Death Is Not the End, a cross-cultural exhibition at the Rubin Museum of Art that juxtaposes Tibetan Buddhist and Christian perspectives on human impermanence and life after death.

View Project

Bent on Learning

Bent on Learning

Isometric created an empowering new brand identity, website, and print publications for a non-profit organization that has reached over 22,000 New York City youth through yoga and mindfulness education in the classroom.

View Project

Princeton University Library

Princeton University Library

Isometric created exhibit architecture and graphic design for Piranesi on the Page, which featured original, oversize books and rare, double-sided drawings by Giovanni Battista Piranesi, the foremost printmaker of 18th-century Europe.

View Project

Rose Art Museum, Brandeis University

Rose Art Museum, Brandeis University

Isometric created exhibition architecture and graphic design for two monumental, pathbreaking exhibits—re: collections and Frida Kahlo: POSE—to celebrate the 60th anniversary of the Rose Art Museum, one of the world’s leadings institutions of modern and contemporary art.

View Project

Okonomi

Okonomi

We worked with Yuji Haraguchi—chef and owner of Monocle’s #3 restaurant in the world—to refine Okonomi’s visual identity and to introduce new offerings including a new Japanese-style fish market.

View Project
 

Princeton University

Princeton University

We worked with Princeton University’s Women*s Center and Mudd Manuscript Library to curate and design a supergraphic exhibition celebrating 50 years of co-education, foregrounding the heroic struggles and achievements of women at the nation’s top university.

View Project

Museum of the City of New York

Museum of the City of New York

New York Now: Home is the first installment of a photography triennial at the Museum of the City of New York, presenting over 100 works on the theme of “home” by 33 contemporary artists from across the five boroughs.

View Project


Tre Maison Dasan

Tre Maison Dasan

We designed the visual identity, film titles, and promotional material for this award-winning documentary about the profound personal effects of parental incarceration in the lives of three boys. Broadcast nationally on the PBS Independent Lens series.

View Project

To Be Known and Heard — Princeton University

To Be Known and Heard — Princeton University

Isometric created an expansive virtual exhibition that surveys and contextualizes systemic racism and anti-racist responses at Princeton University across 274 years. Foregrounding the voices and experiences of students and alumni of color, the vibrant narrative experience thoughtfully confronts the legacy of racism within Princeton’s history and present.

View Project

City of Dallas

City of Dallas

Isometric curated, wrote, and designed the permanent exhibition at the Juanita J. Craft Civil Rights House and Museum, a Dallas landmark celebrating the pioneering activist who led the charge for equal rights and dignity for Black Americans in Texas and across the United States.

View Project

Kanpai Cocktails

Kanpai Cocktails

We collaborated with Brooklyn restaurant Rule of Thirds on a lighthearted and whimsical visual identity and packaging system for a new line of canned cocktails to lift people’s spirits during the pandemic, complete with custom typography and illustrations.

View Project

The Circus Project

The Circus Project

What began as an initiative to bring homeless kids off the streets of Portland, OR, became a self-sustaining nonprofit academy after the successful launch of a new visual identity and capital campaign.

View Project
 

Rule of Thirds

Rule of Thirds

Isometric designed a fun yet elevated visual identity for a new 85-seat bento and izakaya restaurant by Sunday Hospitality, transposing Japanese food culture into the diverse and inventive Brooklyn context.

View Project

Soros Fellowship for New Americans

Soros Fellowship for New Americans

To commemorate the 20th anniversary of the Paul & Daisy Soros Fellowships for New Americans, Isometric designed and photographed a commemorative cookbook that incorporates recipes and stories from 40 fellows across 24 national origins.

View Project
 

Morven Museum & Garden

Morven Museum & Garden

Isometric designed a six-gallery permanent exhibition and grounds signage for the national historic landmark Morven Museum & Garden in Princeton, NJ, reframing 200 years of American history through a contemporary lens.

View Project

Center for Reproductive Rights

Center for Reproductive Rights

Isometric designed a new brand identity and website for the preeminent global legal advocacy organization advancing reproductive rights. Its visual specificity and editorial elegance communicate the Center’s bold vision, rigor, and sophistication.

View Project

Liberty Asia

Liberty Asia

We traveled to Southeast Asia to photograph and document the context of modern-day human trafficking. This was the first step towards a new visual identity for this international nonprofit based in Hong Kong.

View Project
 

A/D/O by MINI

A/D/O by MINI

We created a modular display framework that can be flexibly adapted to multiple physical and digital exhibition needs for the BMW-supported A/D/O by MINI design space in Greenpoint, Brooklyn.

View Project

Cooper Hewitt, Smithsonian Design Museum

Cooper Hewitt, Smithsonian Design Museum

Isometric created architecture and graphic design for Contemporary Muslim Fashions, the first major museum exhibition on international modest fashion, foregrounding an ethos of dignity and personal agency.

View Project

Carl A. Fields Center for Equality and Cultural Understanding

Carl A. Fields Center for Equality and Cultural Understanding

In the aftermath of nationwide protests on college campuses, Isometric designed the visual identity and spatial graphics for the Princeton center that challenges students to confront institutional racism and classism through collaborative discourse and action.

View Project

Museum of the City of New York

Museum of the City of New York

Isometric provided architecture and graphic design for City of Faith: Religion, Activism, and Urban Space, an exhibition that uplifts the stories of South Asian communities in New York City who have long endured religious profiling, surveillance, and scapegoating.

View Project


Poster House

Poster House

Isometric created exhibition architecture, graphic design, and custom type for The Utopian Avant-Garde: Soviet Film Posters of the 1920s, a monumental display of rare Constructivist works at the only U.S. museum dedicated to poster art.

View Project

Times Square Alliance

Times Square Alliance

Isometric was named a finalist in the 2020 Times Square Valentine’s Day Heart sculpture competition, creating an architectural installation that fosters inclusion in one of the world’s most recognized public spaces.

View Project

Fearless Photo Book

Fearless Photo Book

After a 13–year project documenting the courage of LGBT student athletes, artist Jeff Sheng approached Isometric to design a book that weaved the portraits with personal narratives.

View Project
 

Google

Google

Isometric designed Rising Together: The Black Experience with Police in America, an internal, ethnographic exhibition and discussion space that brought the Google community together to learn about the Black community’s resilience in the face of police violence in America.

View Project

Future Chefs

Future Chefs

Future Chefs is a Boston-based nonprofit based on the conviction that the skills learned in the kitchen can be applied meaningfully in all avenues of a fulfilling life.

View Project

 

Museum of the City of New York

Museum of the City of New York

We designed Germ City: Microbes and the Metropolis, a three-gallery exhibition and interactive reading room examining the 400-year history of contagious disease in New York City. Recognized as a finalist in the 2019 Society of Environmental Graphic Design awards.

View Project

Jean Chung

Jean Chung

Working with a world-renowned photojournalist, we created a photo book highlighting her journeys through post war landscapes to uncover women's narratives.

View Project
 

American Institute of Architects — New York

American Institute of Architects — New York

Isometric designed the visual identity and marketing materials for the AIANY Design Awards 2021, a prominent global architectural design competition. The design deploys declarative multilingual typography to recognize and embrace the diversity of New York City.

View Project

Chinatown Culturespace

Chinatown Culturespace

We worked with the Florentine School in Chinatown to create the concept for a new type of social space, facilitating community discourse, cultural production, and activism.

View Project

Princeton University Library

Princeton University Library

We designed the exhibition architecture and graphic design for Through a Glass Darkly: Alchemy and the Ripley Scrolls, an exhibition of rare artifacts and manuscripts depicting medieval alchemy as a “science of change.”

View Project

Toolkit for Museum Reopening

Toolkit for Museum Reopening

Museums have faced tremendous impacts from the COVID-19 pandemic, yet they are more important than ever as spaces for community education and gathering. To inform reopening efforts, Isometric created a toolkit with design strategies and recommendations.

View Project

The Acting Company

The Acting Company

On the occasion of The Acting Company’s 50th anniversary, Isometric designed an expansive new brand identity, marketing materials, and website for the nation’s premiere touring repertory theater.

View Project

Design for an Inclusive Contemporary Culture

Design for an Inclusive Contemporary Culture

Based in New York City, we collaborate with leading cultural institutions, universities, tech companies, and nonprofits to reinvent the way they present themselves visually and strategically. Through design, we advance equity and justice, centering the lived experiences of marginalized people.