Identity and ongoing design materials for contemporary youth circus's national membership organization
Bigness, earnestness, and wonder
The American Youth Circus Organization works with 10,000 kids and young adults across the United States, blending athleticism and artistic expression. AYCO approached Isometric to counter the stereotype of circus as tacky, birthday-party entertainment. Inspired by Degas’ painting of the ballet, we focused on the behind-the-scenes learning environment, capturing AYCO’s commitment to inclusion, diversity, and community.
Photographing the circus
As we went to more and more photography sessions, we began to explore how the photography could really capture and express the energy, excitement, movement and collaboration that is inherent to circus. Rather than showing a perfect performance, the goal of the photography became the make the process evident so that more and more people could see and be inspired by what was going on. We didn't know then that this would be the beginning of a long partnership with AYCO and several other circuses.